It is said that we live our lives through narratives or story telling. Throughout our lives, we tell ourselves and each other stories.
So, in any venture, having a good story behind it, one that gives a sense of why one is undertaking it, is a powerful tool for success.
In a business venture, for example, one can hugely benefit from explicitly listing the reason for starting out.
For example, if starting an insurance agency, it would help if one has had the chance to see how beneficial having insurance could be in one’s own life with, say, a family member.
Of course, one really needs to believe and be convinced of the story before going out and trying to convince the world.
Take the case of a salesperson trying to sell a car. Being convinced of the car’s good features himself, he can go out and tell a story to his customers which could help them with their purchase decision.